Monday, December 8, 2014

Final Reflections

Over the last 10 weeks I've been reading all about graphic design from it's origins to the present and the future. With every field journal my knowledge grew and I was able to understand a little bit more with every reading. With each assignment my curiosity grew and I became more involved with the artists behind the movements. In the beginning I didn't really know what I signed up for. I love history classes so this class seemed like a no brainer but I don't think I understood how much I would learn. I gained so much appreciation for graphic design that I absolutely love it now! Sounds so cheesy but graphic design impacts our daily lives in a way that you don't notice until you learn about it.

At first I was a little overwhelmed with all the coursework. The reading seemed like a lot but manageable. The terminology was hard to get over. Even though I read the entire book I still had to read things five times to understand. The quiz was fairly easy although the essay questions killed me sometimes. I think the thing that was most challenging with the essay questions was having to rephrase everything. To try and rewrite history into you own words was a little difficult. I felt like I was plagiarizing with the most simplest things. I feel like I did better when there were options to choose from. Having only one question was a little annoying because it could be on the one thing I didn't understand or like so it was hard to get done. I did end up skipping a couple of essay questions because I ran out of time. I knew I could finish everything else so if I had time I could go back to the essay question but half the time I was brain dead at 2am on Wednesday and just gave up.

The field journals were fairly easy for me and were my favorite part about this class. They took forever because I am a perfectionist but they felt very rewarding. It was simply just an idea or a mini lesson you learned and wanted to expand upon. Towards the end I had difficulties because I didn't get any ideas for inspiration for them. I would read other people's journals to see what they wrote about to get inspired but when it came back to it I was still lost and had no idea what to write about. I enjoyed the field journals because they are a huge part of understanding and putting your knowledge into play. They reconfirmed the reading for me and were a way of letting your curiosity expand a certain subject. I loved the field journals because they were an experience that let you choose what you wanted to learn. Yes, we all had to read the same chapters but we could pick what interested us the most and continue on with it. I also loved reading other field journals and seeing how my classmate's brains worked. It was also nice since they covered things that I was curious about too but never got a chance to explore.


I loved this class for multiple reasons. I loved the fact that I could identify pieces of art or graphic design and understand the beauty to it. I think there is a lot of beauty in art because it has history and has multiple creative ideas behind it. I loved learning about local art and the San Francisco school and how the Bay Area contributed to graphic design. The class reminded me of the importance of graphic design and the impact it has on our daily lives. It's funny because when I first started this class I thought I knew what graphic design was. I had a vague idea of people sitting at computers and creating images all day on them. After this course I now realize that graphic design os everything! Literally. As a consumer I buy everything because of it's design or it's marketing/packaging. Anything neon is fair game. I loved Memphis furniture because it reminded me of the 80s furniture in my aunt's house growing up and some Ikea pieces feel a little bit like modern Memphis ideas.


It's fun to think about graphic design starting as ancient cave drawings with their own language of pictographs and petroglyphs. The earliest forms of communication started with graphic design! How ridiculous does that sound? I also loved learning about women in art and graphic design. I know, how feminist of me...but these women were awesome and deserve to be recognized. This class has opened up my eyes to a whole new world of graphic design. Almost like an enlightenment period but in 2014. I can't look at anything without thinking about the story behind the design and what the inspiration was. I learned that graphic design is a part of our everyday lives whether we notice or not. I can't help but notice everything around me now and think "oh hey that's an awesome design!". Just using Apple technology everyday with my iPhone is a reminder. Apple is another great example of the evolution of graphic design. I would love to see what a graphic designer does at Apple everyday. Just sitting around with other creative geniuses talking design and developing the next big thing.

I always knew I wanted to go into the creative arts world. I got my B.A. in Print and Online Journalism so I clearly knew I wasn't heading into the big bucks industry. Of course my parents wanted me to be a dentist, accountant or a lawyer or something practical but I knew I could never be completely happy doing that for the rest of my life. I need excitement. I want to feel like I'm making a difference and that I am changing the world. Although I do plan on going into the sports broadcasting field I would like to think that one day I could design my own graphics for my articles. I need new challenges in my life and I think graphic design could be my outlet of expression. I always thought about graphic design as a major but never gave it much more than a thought. It wasn't until after I graduated that I was looking for more skills to make use of my degree. I want to be a well-rounded journalist who can report, write and design and possibly code. A little ambitious but it's a dream that I have no intention of giving up on.


Overall, I am so happy I took this course. I feel like all this information will be useful in the future if not for just personal enjoyment. I would always talk about my history class like a nerd and bring my book with me so I could read any chance I had some free time. I did manage to educate some coworkers since they were curious of my large white book. The book itself grabs attention since it's solid white. I feel like I now have a graphic designer's eye. My father always encouraged us to be creative whether playing instruments or doing art. Since I am not musically gifted I chose writing as my form of art. I think the future of graphic design will be extraordinary. I can already imagine all the new technological advancements and how design will fit into it. Old designs will be revived and maybe the Arts and Crafts movement will come back since history likes repeating itself. Until then I'll continue taking my online graphic design courses and challenging myself.

Thank you Kent for all your wonderful work! I leave with a great understanding of graphic design and a brain full of ideas :)

Sunday, December 7, 2014

Extra Credit: Proceed and Be Bold

I don't even know where to begin with this movie. It has so many wonderful levels that I forgot about the graphic design elements and focused more on the activism that Amos Paul Kennedy Jr. did. This documentary relates perfectly to our class since it shows the revival of letterpress printing and how Amos essentially reinvented himself. By leaving his corporate job and steady income Amos found himself in a creative way that many of us will never experience in our lifetimes. I'm sure many people would love to leave their mediocre jobs to do something they love but Amos does it so well. This documentary made me excited for my future! Amos inspired me to take a chance and follow my dreams. It's an easy concept but hard to execute. Even at the age of 40 he just went for it! I love his attitude towards life and art and how he's the "anti-artist" but all his friends describe him as one. I love his advice to be crazy and follow your dreams. This documentary was exactly what I wanted to hear!
Amos Paul Kennedy Jr.

One of the amazing things about this movie Amos' attitude. In the beginning I thought he was special. The way he carried himself was so childish but in a good way. You can clearly see himself enjoying life and being playful. As the documentary moves on you learn how he evolves through the commentary of his friends and family. All throughout his life Amos was a mischievous boy who liked to test the limits and get reactions out of people. If he wasn't shocking people with his art then he was expressing himself through his clothing. I liked the way he carried himself and his opinions on artists only wearing black and expressing themselves as artists but they're really only excluding themselves from everyone. It made me laugh so hard because my sister considers herself an artist and she only wears black! It was perfect. Yet my sister lives in Shanghai because she believes it's the only way for her to make a living and follow her dreams. She teaches english to pay the bills and make money but her true passion is in design and making her own clothes. She also has to pay off her expensive student loans so the only way to live happily and accomplish her dreams she lives in China. Amos moves anywhere so that he can achieve this goal of making a living by doing what he loves.


I have multiple favorite parts but the nappy grams just might be my favorite piece of work.
Amos has a great eye for mixing art with history. I love how he mixes both to tell a bold message to the public. Since he is African American or in his words a "humble negro printer" he is able to express himself in a way that seems a little vulgar and uncomfortable. In the image below there's an example of one of the grams. They we're mainly postcards that proved a point. In the film Amos creates these postcards to send a message about what he's feeling. In one of the nappy grams he writes "Affirmative action is a joke." after one of the new faculty members is hired and is of African American descent. There's a rumor going around that the only reason she is hired is to fill the minority faculty demographic. He includes another teacher's url and before you know it the university police call her in for an interrogation because someone found it offensive and thought it was a threat. It's just simple ideas like these that create a stir and remind people of sensitive issues that still exist but are rarely talked about. He defies his stereotypes and just breaks all the rules when it comes to talking about racism. In his own way he expresses himself through these grams and lets people know these issues are still present even if they are uncomfortable to talk about.

nappy gram

The commentary about Amos was a great way to go with this movie. I love the support from his parents and his brother. Both his parents continually support him and believe Amos is truly happy making posters and running his shop. Being a black man in a corporate world in the 80s wasn't easy but to transition to being the only black man in the art department at Indiana University surely wasn't either. Yet Amos strives to break the stereotypes cast on him and make his art speak for itself. He always wears his signature outfit of overalls and a pink shirt because that's who he is. By wearing his outfit he wants people to think he's a "humble black negro" who just makes stuff. I love the commentary from all his colleagues and friends. The way they describe him and his art feels perfect for the film. I love when they talk about his disdain for being called an artist but that he knows that he is one. I thought the description of Amos being a traveling sales man who sells art was right on the money. I also thought the idea of putting Amos' art in the bathroom was genius. "Maybe art should be in the bathroom" was a great quote from his colleague and really made you think about art being accessible to everyone. Amos believes art should be "cash and carry" and only sells his posters for $15. Although you could get 2 for $20. Amos not only breaks the stereotypes for being a black man but breaks the stereotypes for art as well.

Posters

Overall, this documentary made me want to own my own printing press. Maybe one day since he does make it looks fun and inexpensive. It would be a side project or a hobby to express my creativity. There's so much beauty to Amos' work that I want to be able to create my own art. I love the levels to his posters and how you can see the different layers and the workmanship. When one of the experts says that all of Amos' posters are bad form it made it even better since it matches his style. In a way I feel like I could relate to Amos completely. I talk to myself out loud all the time and speak of ridiculous ideas that only make sense to me. I would like to be as careless and free as Amos but I have a living to make so in reality I don't know if it will ever happen. I loved his activism work and I want to do something provocative as well. You need to push people's buttons to make them talk and think outside the box. Since Amos is a "humble negro" I would love to see what kind of posters he would make today with all the protests about Ferguson and the new Eric Garner verdict. All these issues deal with racism and while I feel odd saying it is I honestly think that's what it boils down to. These crimes were committed and people are upset. I know Amos would create a poster that captures the moment perfectly but also brings about the issues that lie underneath these crimes. His posters could grow viral and I think would be a great response and outlet for the people. I plan on purchasing some great prints from Kennedy to promote his craftsmanship and just to inspire me to be creative everyday and follow my dreams.

I found the video online for free on Youtube. Yes, I am a horrible person for not paying $2.50 to watch it but if you'd like to watch it I attached it below. Enjoy :)





Image sources:

Amos in his studio
Letterpress Posters
Nappygram
Posters


Tuesday, December 2, 2014

Module #10

Reading: Chapters 23 & 24

National Visions within a Global Dialogue & The Digital Revolution-and Beyond


For this week's reading I was very intrigued by Middle Eastern graphic design. I fell in love with Reza Abedini's work and his film poster Rêves de sable. It's so elegant but at the same time it looks very modern and hip. I love that he uses the typography to create his own pattern. The design is minimal yet he manages to create a lot of contrast with only three colors. The thing I love the most about this poster is the fact that I don't understand what any of the text means but I want to know what it's about! It captures my attention and makes me want to research what the film is about. Clearly I don't read Farsi but I like the way the typography looks layered. It does a great job of mixing an ancient language and making it modern and fresh. I tried googling the film to see what it's about but the translations are horrible even with Google translate's help. I think it's about three people who travel to Iran to accomplish their ultimate journey and something to do with death. It also apparently translates to "Sand Dreams". Don't quote me on this. I also included a gif of the poster because A) I love gifs and B) it gives you a close-up of the cloak to see the beautiful details.

Dream of Dust | 2003
Film poster

Abedini is a famous graphic designer from Iran. Born in Tehran in 1967, he graduated from the school of Fine Arts in 1985. He received a B.A. in Painting from the Tehran Art University in 1985. He has been a professional graphic designer since 1989 and founded his own studio, Reza Abedini Studio, in Tehran in 1993. Abedini is well-known for his signature mix of modern Persian typography and traditional art. Abedini has won many awards from national to international design awards. He won first prize for the best film poster of Fajr International Film Festival Iran in 1993, 1994 and 1996. He has won the Film Critics Special Award for the Best film poster in Iran (1994). First prize and gold medal at the 8th International Biennial of the Poster in Mexico (2004). First prize at the First International Biennale of the Islamic world Poster in Iran (2004). Another notable achievement was the Principal Prince Claus Award in 2006 that recognizes his personal creativity in the production of special graphic designs, as well as for the personal manner in which he applies and redefines the knowledge and accomplishments of Iran's artistic heritage. The award also recognizes the diversity of both the historical and the modern Iranian culture and the impact of graphic design as an influential international means of communication (The Power of Culture). Some of his clients include the Academy of Arts, Tehran Museum of Contemporary Art, Tasvir Magazine, Tehran University Press, Farabi Cinema Foundation, Fajr International Film Festival, Iranian Young Cinema Society and Tandis Weekly Magazine.

Abedini currently teaches at the American University of Beirut as a graphic design and visual culture professor.
Reza Abedini

I've included a couple of designs from Abedini below. The first is a poster for an exhibition from 2005. He uses traditional Iranian art to frame the top part of the poster. He adds modern lines to fill in the silhouette and that blend in with the background. By using the pop of blue he is able to contrast with the black text and the white background. Although the blue lines that look like a fingerprint are bright they do not distract from the typography. It's left with a very clean design that mixes old with new. Next, I've included a couple of logos that Abedini has done. The first looks very traditional with muted colors and basic design. The logo appears modern since there are clean lines and a brighter orange yet it still looks elegant. The logo looks classic and since it's for a philosophy foundation I think it works perfectly with the audience. The second logo is a little more modern and is used for the Tehran Museum of Contemporary Art conference. Once again I love the simplicity and the clean lines. It looks traditional because of the faded look but the colors make it look modern. The shapes appear traditional and bring in the entire look with a simple logo that will be easy to remember and perfect for a conference.

Bedoone Zendehrood | 2005
Poster exhibition
Logotype for Fardid Philosophy Foundation
A Cultural Company
Calligraphy by Masood Nejabati
Art and Thought | 2000
Logotype for conference
Tehran Museum of Contemporary Art

Overall I am very happy I stumbled upon Abedini. I always hear about great European graphic designers or American ones but once in a while it's refreshing to see different talent from different countries. I love how he mixes traditional Iranian art and culture with modern design. I love the way he uses Farsi to create his own patterns and the depth in his layers. I love minimal design and while some of his works include bright colors and a lot of layering they still manage to not look so cluttered. He does work with some mute tones but it still has contrast and something is always grabbing your attention. Abedini's work looks like pop art sometimes but with traditional Farsi. Abedini creates elegant silhouettes and has a great eye for color. After reading the book I've learned so much and have gained a whole new perspective on graphic design. As my journalism degree has taught me to check spelling in everything I read I now check graphic designs and look at the whitespace and contrast and find similar artists they may have used as inspiration. I have a graphic designer's eye now and I don't mind it at all.

Sources:

  • Abedini, Reza. RezaAbedini.com. N.p., n.d. Web. 02 Dec. 2014. <http://www.rezaabedini.com/>.
  • Meggs, Philip B., Alston W. Purvis, and Philip B. Meggs. Meggs' History of Graphic Design. Hoboken, NJ: John Wiley & Sons, 2012. Print.
  • "The Power of Culture." Prince Claus Award for Reza Abedini. N.p., Sept. 2006. Web. 02 Dec. 2014. <http://www.krachtvancultuur.nl/en/current/2006/september/pcf_award.html>.